The Road to Nowhere?

09 November 2017

I think most of us would agree that for many years the customer has been increasingly at the centre of thinking for businesses, and that this is a good thing. If a business is trying to provide a product or service that does not meet a real need, or it meets a need badly, then the longer term prognosis is unlikely to be good.

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Rabbits and Oceans

02 November 2017

Have you ever boiled an ocean in a rabbit hole? Either you have no idea of what I am talking about or perhaps your brain is flicking to memories of management jargon used to challenge the direction of a discussion …

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Blue sky disruption from out of the box stops a frog being boiled

26 October 2017

Indeed it might do, but is that really the best way to get the message across? Most of us are irritated by the latest management speak, whilst at the same time guilty of using it from time to time and kicking ourselves when we hear the words coming from our own mouths.

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It’s Raining Proptech

16 March 2017

There is rarely a day that goes by without launch of a new proptech initiative that will help estate agents in ways they didn’t even know they needed help. BY ANDREW PENNELLS

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Lessons from a car dealership – Number Five

09 March 2017

Having experienced the delights of the car showroom, and selected my chosen car I decided to contact the brand in question and describe my experiences to them. BY ANDREW PENNELLS

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Lessons from a car dealership – Number Four

02 March 2017

Much of the customer journey in purchasing a car in today’s world happens outside the showroom, so it was with interest that I waited to see what the follow up would be like. BY ANDREW PENNELLS

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Lessons from a car dealership – Number Three

23 February 2017

Determined to find out about my chosen car, I persevered and walked, unescorted, to see if I could find somebody who might take an interest. Presumably the majority of potential customers would have given up . BY ANDREW PENNELLS

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Lessons from a car dealership – Number Two

18 January 2017

Progressing from the first showroom (in last week’s blog if you missed it), I thought I would try a brand I was more familiar with and this time I found someone who wanted to talk to me … BY ANDREW PENNELLS

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Lessons from a car dealership - Number One

11 January 2017

A couple of years ago I set out to buy a car, cash in hand. I was constantly surprised at the lack of interest shown in the showroom by the sales staff, and how apparently difficult it was to spend money. BY ANDREW PENNELLS

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