In a busy lettings agent, you could have a constant stream of enquiries each day, for both private and student listings across your funnels. Coming in through online portals, ad campaigns on Google or Bing, social media, or your own website, keeping track of all of your lettings leads is hard enough – but making sure your negotiators avoid wasting their time with leads that won’t suit the property is a near-impossible task… if they don’t have the right tools to help them along the way.  

Lead management tools can help everyone at your estate agents, from the negotiators reaching out to the right leads to management making sure every lead is dealt with suitably. Callwell gives your negotiators the power to instantly qualify lettings leads, marking them with a score based on their responses to pre-selected questions. 

Do you have a way to track your team’s performance?


It might seem difficult to get measurable and actionable data on your team – and you might think it isn’t worth the hassle. But the average response rate to emails from portals in the UK is less than 25%. That’s over three-quarters of all leads getting missed.

Callwell is the lead management toolbox created by sales and lettings agents for sales and lettings agents – its catalogue of features provide tangible processes for organising, analysing and responding to leads so you can see the best results for your business. 

Lettings agents can benefit from Callwell’s ability to:  

  • Pre-qualify lettings leads through pre-determined criteria giving your team clear priorities  
  • Collect data on every point of contact, keeping leads visible and negotiators accountable  
  • Show who has yet to be called, who has spoken to your negotiators and how far along in your processes they are  
  • Instantly follow up on qualified leads at the press of a button  
  • Prioritise out-of-hours leads to get in touch before your competitors do  
  • Instantly search through interested, qualified leads if one should back out  

First impressions are everything

In a market where supply is low but demand remains high, you need a way to find the right leads for your rental properties – and fast. Callwell gives your lettings team the ability to make the most out of every opportunity available.  

You never get a second chance to make a first impression, and if your negotiators can approach every call without wasting the time it takes to manage their leads, they can focus on giving the enquirer great customer service. It’s these initial conversations that will shape your customers’ thinking about you and by making sure it’s the first point of contact before other agents get there, you can book in that viewing, rental enquiry or listing before your competition even sees an email. 

But a good first impression doesn’t just help in the short term. Quality lead management allows you to build up good relationships with your lettings leads; after all, most renters will likely turn into house hunters in the future and could even become landlords themselves later down the line. Building that relationship on a strong foundation is a vital part of fostering return business. 

Get ahead of the competition

Callwell’s integration with Mailchimp means you can continue that relationship with enquiries – even if they don’t end up renting the property they initially enquired over. By being the first agent to get back to them on their search for a new home – they won’t easily forget your negotiators.  

As a lead management tool, Callwell might help you secure lettings leads instantly, and it doesn’t just give your negotiators the ability to track leads, it gives you the ability to track your team’s performance with tangible, actionable data. 

From macro analytics like which sales channels are consistently bringing in your best leads, to micro insights like how quickly your negotiators are getting back to leads, Callwell gives you a deeper awareness of your business allowing you to spot opportunities for growth. These insights will help you know where profits are best spent and with Callwell’s ROI Calculator, you can work out where your business isn’t getting the return on the investments you make.  

Empower your staff, and your managers to kick your agency into overdrive.  

With over 10,000 sales and lettings branches already using Callwell, it’s likely that other agents are already taking advantage of the effective tools it provides at the negotiator and business owner level alike. If you don’t want to get left in the dust, contact us today and we can show you everything Callwell is capable of.

Inbound tracking

Keep track of your Pay-Per-Click advertising sources with our inbound tracking.

Email integrations

Send automated messages through our integration with Mailchimp.

ROI indicator

Our ROI indicator will help you understand the value you are getting from the portals you use.

Team insights

Track the performance of your team with our team insights.

Live management reporting

Our live management reporting gives you great analysis, including how many of your leads have been contacted and how quickly at a glance.

Scoring and leaderboards

Our scoring measures the speed and success of your response to incoming leads.

Statistics dashboard

We provide real-time analysis through our statistics dashboard.

Missed enquiry alerts

We notify you by email if your response times aren’t meeting company standard.

Branded auto responders - email/SMS*

Ensure your customers enquiries are acknowledged using our configureable auto responders.

*Additional SMS charges apply

Branded lead qualifier

Qualify your tenant leads before making contact. We can even help you identify student enquiries.

Lead assign

Any easy way for Branch Managers to assign leads to their team.

Enquiry type identified

We identify your leads for you including: buyers, sellers, valuation opportunities, tenants, landlords, investors and many more.

Internal messenger

To guarantee they have been read, send referals or messages to your colleagues through Callwell.

Full contact history

Recording all your call outcomes through Callwell means all your history is in one place.

Manual call back

If you miss an instant call, you can make manual calls to your customers through the Callwell system.

All your leads in one place

Our dashboard shows all your leads from all your sources in one place an instant call to your branch for new enquiries, asking your agents to "Press 1" to initiate an immediate call to the customer. We can also schedule overnight and weekend leads to call your branch when it next opens.

Instant and scheduled calls

We generate an instant call to your branch for new enquiries, asking your agents to "Press 1" to initiate an immediate call to the customer. We can also schedule overnight and weekend leads to call your branch when it next opens.